https://www.torhoermanlaw.com/personal_injury_lawsuit/toxic_tort_lawsuit/juul-lawsuit-e-cigarette-lawsuit/
Wednesday, November 6, 2019
Lawsuits Against Juul
Addicted to cigarettes and looking for a safer alternative? E-cigarette companies want you to believe that they have created a safer alternative to cigarettes that provide high levels of nicotine without the tobacco. Although Juul claims to be a "safer" alternative, a study published in the American Journal of Physiology revealed that the chemical flavorings and additives in e-cigarettes can potentially cause more damage to the lungs than traditional cigarettes. The FDA warns that there is no evidence to suggest that Juul is safer than cigarettes. Juul users have reported severe addiction, cardiovascular disease, heart problems, lung failure, respiratory failure, mental health issues, behavior issues, nicotine poisoning, pregnancy complications, birth defects, seizures, suicidal thoughts, suicidal attempts, and strokes. Juul is marketed to be convenient and appeal to the youth: sweet flavors such as mango and fruit medley increase the desire to use Juul. According to the Center for Disease Control and Prevention and the Food and Drug Administration, around 33% of these teen users say that the availability of flavors is the main reason they use Juul. Juul's aggressive social media marketing campaign has also been instrumental in capturing the attention of susceptible youth and increasing Juul use overall. Juul's social media presence makes youth extremely susceptible to misinformation such as Juul's false narrative of being a "safer" alternative. According to a study by the Truth Initiative, the majority of youth e-cigarette users think that they vaped only flavoring, not any nicotine. In addition, 17% of youth claimed that they used Juul products because they believed them to be less harmful than other forms of tobacco. Juul has faced heavy scrutiny for these marketing tactics: many accuse Juul of deliberately targeting youth in order to create a new generation of smokers. Juul has become a nationwide "epidemic" that has warranted a series of lawsuits. Currently, TorHoerman Law is filing lawsuits on behalf of teens who became addicted to Juul due to Juul's targeted marketing campaign causing a misunderstanding of the risks. TorHoerman Law is also representing previous non-smokers who believe they have vaping lung. TorHoerman Law is arguing that the liability for injuries from vaping falls on Juul and the other e-cigarette companies. Juul and the other e-cigarette companies need to be held accountable for their negligent actions, failure to warn consumers about dangers, and violations of consumer fraud laws.
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I find it ironic that the Juul company markets and advertises towards these new flavors that attracts children, but then come out to say that they do not support teens using their product. These products were made for adults who are ALREADY smoking for a better option than cigarettes. Not as a gateway for young kids to get addicted nicotine and tobacco.
ReplyDeleteI agree that though Juul states they don't want teens using their products, their actions don't exactly match. They continue to attract teens to their products in multiple ways such as ads, and alluring flavors. The company launched a $10 million TV advertising campaign, that claimed to be aimed to adults to "Make the Switch,". The ad was marketed to adults find a healthier alternative to smoking cigarettes. Maybe this is true, although it is an undeniable fact that it is also reaching the vast majority of teens. The campaign also featured print and radio ads. The use of alluring fruity flavors does not help their argument. If they really didn't want teens buying their products they wouldn't be releasing new flavors with an even more desirable flavor. Loosing their teen audience would mean millions of dollars lost, and I doubt that is something they want.
ReplyDeletehttps://www.latimes.com/business/story/2019-09-24/hiltzik-juul-target-teens
This past summer I had the privilege to participate in a lecture series at Stanford, with one of presented by Dr. Robert Jacker, who specializes in studying ecigarette companies including Juul. He explained the health risks of vaping since pods contain formaldehyde, glycerine, and propylene glycol which are all detrimental to human health. He also elaborated on the marketing strategies of Juul. They claim to only be advertising to adults, yet their billboards/commercials contain lots of colors and models who look like celebrities (including Ariana Grande and Justin Bieber). It has become clear that Juul is marketing to teenagers in order to get them to form an addiction, and after that they are hooked. Obviously the flavors are a big marketing strategies to teenagers as well. If Juul was really marketing to adults who use cigarettes, they would only have tobacco flavored pods. However, flavors like Mango and Fruit Medley are very compelling for kids. I think Juul should be really ashamed of what they are doing to our generation, but instead they look at their young audience as a way of making revenue.
ReplyDeleteI agree that Juul pods cause much more harm than good. The false advertising that Juul is a safer option than tobacco cigarettes capture the eyes of teens as well as adults because they believe that they are causing less harm to themselves. But in fact, they are still harming themselves, just in a slightly different way. But in the long run, the health problems will begin to accumulate. I think Juul should figure out an actual safe way to get what they want.
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